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Coverage of the brand, the story behind it, and why the women's endurance market was ready for something different.

Marni on the Move — Podcast Feature

Rebel founder on building a performance brand for female athletes — how the hand-drawn prints came to life, the technical decisions behind the construction, and what it actually takes to get race-ready gear right for women.

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Medium — June 2024

A look at how Rebel approaches women's triathlon gear differently: original artwork produced in limited runs, purpose-built cuts, and fabrics chosen specifically for the demands female endurance athletes face in training and racing.

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Yahoo Finance / Newsfile Corp — Brand Launch Coverage

Coverage of the Rebel brand launch: the founding story, the gap in the market for women-first endurance gear, and the design principles behind the debut collection.

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For press and media enquiries: press@rebelwaks.com

Women's sleeveless triathlon top

Yahoo! Finance

"Rebel With a Kickstand Launches Women's Triathlon Brand"

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Medium

"From the Courtroom to the Triathlon: How One Artist-Coach is Empowering Female Athletes with the Rebel Triathlon Collection"

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Gotham

"From Law to Ironman: Elizabeth Tremain's Journey and the Birth of the Rebel with A Kick Stand Triathlon Collection"

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