About Us
Our Story
Designed by a woman who’s been there—many times over...
Rebel began with Liz Tremain: mom of three, lawyer, artist, and Ironman triathlete who spent decades racing in gear that never quite fit right. Most 'women’s' triathlon apparel still borrowed from men’s cuts and proportions.
Liz wanted something different—high-performance pieces designed around women’s bodies, training cycles, and lives.
Rebel is her answer: women’s triathlon and endurance wear that pairs technical performance with bold, original artwork and a sense of humor. Because you can take your training seriously without taking yourself too seriously.
Late Start, Long Game
Liz didn’t grow up in triathlon. She picked up a swim cap at her local Y, got called out for her competitive streak in class, and signed up for a local sprint race 'just to try.' At 49, she finished as the second woman overall. A few seasons later, she was lining up for full Ironman races and landing top-five age-group finishes.
Those miles taught her exactly what women need from their tri kits—where seams rub, where fabrics fail, and where support matters most. Rebel is built from that hard-earned experience.
A Rebellious Spirit
Since then, Liz has competed in 5 full Ironman races and ten half Ironmans. Her brand’s name, Rebel With a Kickstand, is a playful reminder not to take yourself so seriously and that achievement comes from great intention, effort and experience. Looking forward from the tumultuous Covid world, Rebel With a Kickstand hopes to inspire women everywhere to get up, get dressed, lift their energy levels along with their spirits, challenge one another, and engage in a growing community and lifestyle that values both individuality and a greater sense of solidarity. Every step, every mile, is a chance to learn something new.
“I’M GONNA TRY.”
“When you don’t feel like going for that run or jumping into that pool, you open up that drawer or your closet and see something that makes you happy because it’s associated with feelings of joy and possibility. Race day is maybe 4 times a year. You've got to love the other 360 some odd days as well.”
I STARTED DOODLING.”
Where most athletic wear trades in solids and simple contour patterns, Rebel With a Kickstand will offer several graphic options straight from the founder’s contemporary artistic hand. “I’m a clothes-hound,” admits Liz. “I love color, but most triathlon wear isn't... inspiring. Rebel is beautiful, and special and should put a smile on your face every time you put it on".
