Behind the Design: Crazy Dog

Rebel's founder, Liz Tremain, was already a lawyer, a mother, and a triathlete when she picked up a pen and started drawing. She calls it doodling. Her teammates, then her coach, then strangers at the finish line started calling it something else — the reason they wanted her kit.

That's how Rebel started. Technical gear, designed for female athletes from the ground up, wearing artwork that was actually drawn by hand instead of pulled from a stock library.

Meet Crazy Dog

Crazy Dog is a bulldog — alert eyes, pool of slobber, the kind of stance that says he's already decided he's going in the water whether you asked him to or not. He shows up on our cashmere sweater, the short-sleeve tri suit, and the tri top.

He was chosen for what he represents: the kind of stubbornness it takes to keep showing up for a sport that is harder than it looks. Whether that means a first sprint triathlon or a tenth Ironman, Crazy Dog gets it.

He's tough, he's going to sweat, and he's not slowing down for anyone — least of all himself.

Every Rebel print starts the same way: with a sketch on a piece of paper, after a long training day, about something the artist was thinking through. Some of the prints are Liz's own work. Others, like Crazy Dog, come from artists she trusts and collaborates with — people whose work she wanted on the startline alongside her.

The print is part of the performance. It's what you pull on at 5 a.m. when you don't feel like swimming, and it's what makes you recognisable at the finish — to your family in the crowd, and to yourself.

Here's to everyone wearing Crazy Dog this season, first timers and veterans both.